With less than 10 seconds to grab the attention of a visitor you must ensure your e-commerce solution creates the optimal experience for your customer so they are encouraged to buy.
TriCalyx can assist you to select the right e-commerce vendor and maximize your sales.
Select an E-Commerce Vendor
Building an effective e-commerce solution requires a company to ensure they implement effective solutions for all stages of the e-commerce lifecycle. These stages include:
- Website design and development
- Online marketing
- Online store (with browse and search capability)
- Catalog Management
- Shopping cart
- Payment processing (credit card, money order, check, PayPal, invoice)
- Product fulfillment
- Customer service
- Tracking/analysis
While companies like Amazon and other major online shopping sites invest millions of dollars to build a custom e-commerce website, the vast majority of e-commerce websites do not need to invest to this extreme in order to get stellar results. Several reputable vendors exist at all cost levels to meet your needs.
The selection of an e-commerce vendor requires a company to determine what capabilities are most important to them in the following areas:
- Functionality
- Flexibility
- Cost
The TriCalyx team has worked with numerous e-commerce vendors at all cost levels. This team can assist you in the selection and development of your e-commerce solution to ensure you get the functionality and flexibility that you need while staying within your budget.
Maximize your Sales
Keep your visitors interested and engaged with the right techniques to lead them easily through the purchasing process:
- Present product information in a clear, simple and comprehensive way
- Make it very easy to find products through searching and browsing
- Provide pricing and shipping costs up-front
- Use clear fonts and big pictures
- Make it easy to place something in the cart
- Provide clear and consistent navigation
- Have a clear and fair return policy
- Distinctly show how they can contact you by phone if needed
Optimize the overall sale price each customer spends so that you can maximize profits. You must balance this to ensure you provide value to the customer while maximizing the sale. Using sophisticated selling techniques like up-selling, cross-selling, bundles and free or low-prices shipping will help you compel your customers to complete the purchase process.
TriCalyx knows how to configure your e-commerce process to produce an optimize path to purchase for your customers.
