Search Engine Optimization (SEO)

Search Engine Optimization or SEO refers to the process of optimizing and improving the quality of a website so that search engines find it, read it and add it to their database of pages (index it). SEO is a subset of search engine marketing, it is the process of improving the volume and quality of traffic to a website from search engines via “natural” (”organic” or “algorithmic”) search results. SEO can target contextual search, local search, and industry-specific vertical search engines.

SEO is performed by understanding how search algorithms work and what people are searching for using keywords. SEO efforts include optimizing a website’s code, presentation, content, keyword density and structure. These SEO efforts combined result in the site being easily indexed by search engines while also appealing to visitor.

Our SEO methodology includes the following services:

• Behavior research on your customers and competitors
• Implementing Analytics Tracking
• Website navigation and usability enhancement
• Optimization of HTML, website, server and indexing
• Creation of a Link Building campaign
• Top Keyword Analysis
• Creation of search engine friendly content
• Submission of website to search engines
• Press releases and Article Syndication to improve SEO
• Social Bookmarking targeted to SEO
• Tools for evaluating your website’s SEO performance
• Reporting of SEO results

Tricalyx will perform the SEO services required to get your business top search engine rankings, which is one of the best ways to drive targeted traffic to your website. We work closely with your website developer to implement the SEO changes or we can make the site changes for you.