Lee Kennedy, Kathy Keating, and Trina Blazek, former senior executives at Webroot, have left the anti-spyware powerhouse to co-found TriCalyx, a web services company that helps Internet retailers increase web traffic, maximize profits from e-commerce sales and optimize technical operations.
While at Webroot, the founders observed that Internet retailers were becoming increasingly frustrated with their inability to find web service providers to integrate their technical and marketing needs to achieve the bottom-line results needed to be competitive. In addition, many web technologies, search engine optimization tactics and web marketing tools were changing so rapidly, that it was difficult to determine which providers were staying on the leading technical edge.
The three TriCalyx founders recently departed from Boulder firm Webroot Software where they managed all aspects of the company’s web operations.
“We have a proven track record of re-building and managing a web site that was initially constructed to handle a few million dollars in sales, to one that could handle over a $100 million in sales, and receive over 20 million hits per day. Together we can offer some of the best experience in the e-commerce industry” Kathy Keating said, TriCalyx founder and former Web Operations Director at Webroot.
“In order to minimize your expenses and maximize your profits, you need a greater ability to track, report and understand the complete lifecycle of online sales, products, media sources, keywords, and marketing campaigns,” Blazek said, TriCalyx founder and former Database Manager at Webroot. “Blending this disperse data and reporting on it, gave us the business intelligence to catapult our growth.”
The three founders have been trailblazers in their careers, in the male oriented field of software and information technology and wanted to continue to pioneer new horizons in starting a women-owned technology business. “We feel strongly that you need to be the change you want to see in the world,” Kennedy said, TriCalyx founder and former CIO at Webroot. She also serves on the Board of Directors for the National Center for Women & Information Technology.
About TriCalyx
TriCalyx optimizes your business for the web. We improve online profitability by getting visitors to your web site, converting visitors to customers and analyzing how to improve that cycle again and again. As your company grows, we provide a variety of software services to run your business more efficiently; custom software development, reporting, integrating customer data into financial, marketing and sales data, and scalability of your infrastructure. TriCalyx is a Louisville, CO based firm.
Contact: Lee Kennedy, 720-938-1222, lee@tricalyx.com
